Who’s Buying Ereaders?
Over at the Bluekai blog, they’ve put together an infographic of the people most likely to by ereaders such as the Kindle or Nook. It’s an attractive group, not least from a marketer’s point of view. The top groups included gift card buyers, country club members, paralegals, business travelers, ipod owners, and people well in the upper tax brackets. Oh yes, and dietitians as well… your guess is as good as ours there.
Into this attractive mix, the graphic cites that advertising will be coming to an #ereader near you. And since Bloomberg predicts that ereaders will be a 77 billion dollar industry within 3 years, there will be lots of ereaders near you.
Source of original graphic.