Worldreader Gives Ereaders for Free in Ghana – And Gets Surprising Results

Worldreader is a non-profit organization whose mission is to spread literacy in underdeveloped countries by providing ereaders free of charge to school kids. These ereaders are filled with hundreds of books, providing access in a way that most of these places have never seen. The results have been impressive. As reported by Gigaom.com:

  • Kids learned to use e-readers quickly even though 43 percent of them had never used a computer before. Also, not surprisingly, they were quick to discover “the multimedia aspects of the e-reader, such as music and Internet features.” (Kindle has an experimental web browser and can play MP3s.) Worldreader is “exploring ways to limit functions on the e-reader such as music” so that kids don’t get distracted during class, but points out that e-readers can also be a useful “bridge” device for students who’d never used a computer before.
  • Near-zero theft. Only two e-readers (out of 600) were lost in the whole study, partly because “community involvement was encouraged through e-reader pledges, community outreach programs, and support from community leaders.”
  • Kids got access to way more books. Before the study, primary-school students (whose average age was 11) had access to an average of 3.6 books at home. Junior-high students (average age 13.5 years) had access to an average of 8.6 books at home and high-school students (average age 16.6 years) access to an average of 11 books (mostly textbooks they had to buy for school.) With the e-reader program, kids had access to an average of 107 books, including books Worldreader “pushed” onto the Kindles as well as free e-books that kids downloaded themselves.
  • Primary school students’ test scores improved, but effects on older kids were less clear. The reading scores of primary-school students who received e-readers increased from 12.9 percent to 15.7 percent, depending on whether they got additional reading support. That was an improvement of 4.8 percent to 7.6 percent above the scores of kids in control classrooms without e-readers. But results for older kids were mixed: “Student reading was affected almost exclusively at the primary level, and not at the junior and senior levels. This conclusion supports external data that students are most affected by reading interventions at the primary school stages between the ages of 4 and 10.”
  • Students sought out access to international news. “Amazon data revealed that students were downloading The New York Times, USA Today, and El País etc., demonstrating that students want to access a wide range of reading materials that were previously inaccessible.”
  • Some teachers worried kids became too dependent on the e-readers.  ”For example, one teacher stated that students thought that everything on the e-reader was the ‘absolute truth.’ He had to correct them by  explaining that the e-books may contain mistakes just as paper books do. Teachers also observed that some students have started to favor classes that use the e-reader and neglect classes that do not.”
  • Kids shared their e-readers with their families and friends. Students, even primary schoolers, got to take their e-readers home at night and many reported sharing the devices. Kids in the study had an average of five siblings, so “the e-reader’s reach potentially extended to many people beyond the device’s owner.” Some kids whose parents were illiterate read to their parents from their e-readers.
  • Kindles break too easily. Worldreader had not predicted how many Kindles would break: 243 out of 600, or 40.5 percent. Each time an e-reader broke, Worldreader sent it back to Amazon to conduct “a post-mortem analysis.” Turns out “fragile screens are the main weakness” and Amazon is working on Kindles with reinforced screens (at the same cost), which started shipping to Ghana in October 2011. Plus Worldreader is providing more rugged cases for the Kindles and providing more instruction on how to use them (don’t sit on it, for instance).
  • The program appears cost-effective. Worldreader estimates that “for the years 2014-2018, using a calculation focused strictly on the provisioning of textbooks, the e-reader system would cost only $8.93-$11.40 more per student over a 4 year period [$0.19 to $0.24 per month] than the traditional paper book system.” That calculation is made with the assumptions that e-reader prices will fall and e-readers will become more rugged (so they break less). And of course, e-readers give students access to many books, not just textbooks.
Worldreader offers a number of ways to contribute to this very worthwhile project on their support page at http://www.worldreader.org/support-us/

Who’s Buying Ereaders?

Over at the Bluekai blog, they’ve put together an infographic of the people most likely to by ereaders such as the Kindle or Nook. It’s an attractive group, not least from a marketer’s point of view. The top groups included gift card buyers, country club members, paralegals, business travelers, ipod owners, and people well in the upper tax brackets. Oh yes, and dietitians as well… your guess is as good as ours there.

Into this attractive mix, the graphic cites that advertising will be coming to an ereader near you. And since Bloomberg predicts that ereaders will be a 77 billion dollar industry within 3 years, there will be lots of ereaders near you.

Buyers of Ereaders

Source of original graphic.

Mirasol Ereader With Color e-Paper Teams With Korea’s Kyobo

Qualcomm has come out strong with the new e-paper technology in their Mirasol Ereader.

The display offers color, video capability and, best of all, a battery life of up to 3 full weeks, which monochrome ereaders should already be accustomed to. With a 5.7-inch (1024 x 768) display, the Mirasol ereader uses front-light LED technology that both makes ereader useable in darkness, and at the same time makes it easier to use in direct sunlight. It is far superior to backlit devices when reading at the beach, for example. The refresh rate is another improvement in this model, and shouldn’t leave anyone frustrated.

Kyobo is Korea’s largest bookseller, and started the Mirasol-based Kyobo ereaders off at around $300 retail.

The Kyobo eReader delivers three weeks of battery life by assuming use of 30 min of use each day, WiFi Off, standby power the rest of the time. In addition, 25% front light brightness is used.

This doesn’t mean that the screen is darker at all. The new display technology works by reflecting ambient light, and in darker environments uses an integrated reading light. By taking advantage of existing light, and supplementing as necessary, the battery demands for light are greatly reduced.

Mirasol is hitting the Korean and Chinese markets first, but it shouldn’t be too long before we see these products Stateside.

Kobo Refurbished Ereaders Sold Out at $49

Kobo Refurbished EreaderKobo offered a limited supply of refurbished Wifi ereaders for $49, and promptly sold out. Just in case, though, there is a link where you can sign up to be notified when they get more (which is likely).

According to the website:

What is a Refurbished eReader? Its an eReader that Kobo has returned to its original specification and tested to ensure it looks and operates just like a brand new eReader.

So, be the first to know the next time they try this, and get yourself a bargain ereader.

Ereaders Buy Twice as Likely to Buy 20 Books a Year as Non Ereaders

Harris Interactive reports that those who own ereaders are twice as likely to buy 11-20 books per years as those who don’t have ereaders. Since 15% of those who don’t have ereaders plan to buy one soon, this is good news for publishing all around. It appears, ironically, that those with ereaders continue to be strong buyers of print books as well.

Ebookfriendly.com has posted an interesting infographic with the details:Ereaders Habits

Sources:
Harris Interactive
Ebookfriendly

Tablets to Scrolls to Books to Ereaders to Tablets… and Back to Ereaders

The evolution of the written word has been slow. We started with tablets, way back when. No, not the pretty little tablets that your carry with, or that your Apple implant commands you to buy. These were real tablets, made of stone. You had to chisel the words in, one letter at a time.

Imagine that.

The upside to all that was there was no spam. If spamming involved the heavy labor of chiseling stone all day, spammers would be off doing something easier, like digging latrines. (Which, frankly, I wish they would do.)

And, on top of that, people thought long and hard before chiseling a tablet – you can bet on it. I’m not chiseling at rock unless I have something damn important to say. Who would?

Then scrolls came along, and people started to write more… a whole lot more. In fact, scrolls brought us the Bible and several epic poems. We had lift-off. Still, this involved a fair bit of work, so little that was written was crap. Besides, trolls were generally illiterate in those days.

Then came books, and people started to write more… a whole, whole lot more. With printing presses and eventually desktop publishing, every joker under the sun (and elsewhere) could finally spit their words out for the word’s consumption. Books brought us pulp fiction, yellow journalism, and ads for x-ray glasses. (They didn’t work.)

And finally, we moved to the pinnacle. Or it will be once we realize it. Ebooks and ereaders.

And of course, people started to write more… a whole,whole,whole, gigalot more. And almost all of it was crap. Yet, here we are with new filters coming in, and curation websites to help us out. Ereaders are the bomb. The good bomb.

People don’t quite see that yet, because many ereaders were dazzled by the next shiny object to come along… the tablet. The name alone should tell you it’s not a step forward. Unless, of course, you prefer video to reading, as most spammers and trolls do. But they suck for reading. They always will. The same way the fork on a Swiss Army Knife sucks for eating. Sure, it works, but you only use it in a pinch.

The quiet revolution is that many people are doubling up on devices, especially as prices fall. It hasn’t been noticed by most of the internet illuminaries, because most of them grew up on MTV and don’t care for reading. But the rest of us adults are buying ereaders. We won’t end up like the monks in the Norwegian video below:

 

Ereaders Awards

Posted originally on: June 15, 2011

Ereaders AwardsThe biggest, the lightest, the fastest, the cheapest… which ereaders have earned these honors?

Luckily enough, we can find out for you here. While there are many reasons to choose one ereader or another, and most of those reasons depend on the uses you intend for it, and your lifestyle, these uniquely performing champion ereaders will give you food for thought…

 

Which Ereader has the largest screen?

We start with a huge tie here for third place. Many leading models come in at 9.7 inches. While not exactly John Holmes territory, it’s a size that most of us have been trained to be comfortable with thanks to the paperback publishing industry. The Kindle DX, the iPads, Entourage Edge, PocketBook Pro, and Boox M90 all have equally matching girth.

Thanks goodness for the iRex Digital Reader 1000, with its bold 10.2 inch e-ink screen. Notion Ink’s Adam model also has a 10.1 inch model for an inconspicuous second place.

 

Which Ereader has the smallest screen?

Surprise, surprise… it’s not Japanese. For convenience over eyesight, the Libra Air Ebook Reader by Aluratewk and the PocketBook 360 Plus both come in at a myopic 5 inches.

 

Which Ereader is the heaviest?

The Entourage eDGe comes in again at a beastly 1400 grams (48 oz.). This is perfect for the ereading guy who doesn’t want to come across as too bookish.  The runner up prize, at 725 grams, goes to Notion Ink’s Adam.

 

Which Ereader is the lightest?

Now we’re talking! On a long haul flight, everything seems to aquire more gravity, and that featherweight shoulderbag starts to cut into your neck mercilessly. So, which ereader will give us the most relief from this pain? I’ll give you three. Tied for the lead are the PocketBook 360 Plus and the Cybook Opus, both at a delicate 150 grams (5.3 oz.). For a bigger name, the Sony Reader Pocket Edition PRS-350 comes a close second ar 155 grams. I knew the Japanese would get in here somehow!

 

Which Ereader is the fastest?

The BeBook Neo claims the title of the fastes ereader in the west… or east. Now, this isn’t confirmed by the infallible authorities at Wikipedia as the rest of this article is, but Bebook claims speeds 2.5 times faster than their competitors. Speed readers, you may have met your match.

 

Which Ereader has the longest battery life?

Now them thar’ is fightin’ words! The two leading citizens in the ereader world, Barnes & Noble armed with their Nook reader, and Amazon armed with the Kindle, have gone head to head over this. B&N flat out say they are the fastest, and they announce that on their PR literature with a battery life of 2 months. Meanhwile, Amazon retorts that you can leave the wifi on 24/7 on your Kindle for 10 days before the battery conks out. They add that you can be more conservative, and read for one hour per day for a full month. Of course, you may have notIced that one month is considerably less than the Nook’s 2 months. Well, to answer that, Amazon says  Barnes and Noble is being too clever by half in the way they determine battery life.

Things have deteriorated since then, with “liar, liar, pants on fire” being heard recently. Aside from recommending you avoid sharing an elevator with Amazon and B&N, we’ll just take the Nook claims at face value and give the prize to them. But we’re willing to change our minds if Amazon threatens us.

Ereaders Far Outpacing Tablets

Posted originally on: June 30, 2011

Pew internet research is the latest evidence that ereaders are here to stay. In the 6 months between November 2010 and May 2011, ownership of ereaders has gone up by 50%, meaning that 12% of the population now owns an ereader. Compare this to ownership of tablets during the same period, which rose a mere 3%, to 8% of the population. Among tablet owners, many of them also own an ereader, clearly recognizing the need for two devices.

While tablet sales had a boom, that has since died off. This is not to say they won’t boom again. They will, but their natural prey is not the ereader, as many seem to assume, but the computer itself. Whatever the hype for tablets, it appears that the consumer clearly identifies a need that is addressed by ereaders.

Paper to Replace Ereaders?

Paper to Replace Ereaders

Originally Posted on: March 17, 2011

TNW Entrepreneur at TheNextweb has an interesting take on this new technology called “paper.” Some say it will replace ebooks….

We were given some review samples of a new technology called ‘paper’ earlier this week. Paper is a natural material that can be produced in bulk, relatively cheap, and some people think it will replace e-readers such as the iPad and Kindle. This week we read some articles and even a book using this innovative new material to find out if paper is really a viable technology and a possible replacement for electronic book readers, or e-readers. The good news
Paper feels natural and looks good. Its texture is noticeably present and gives a comfortable feel. Text printed on paper is readable but text size is not adjustable. One clear difference between e-readers and paper is smell. Proponents of paper have touted that as a huge advantage over electronic readers. The magazine we tested actually smelled like chemicals but the books gave off a strange but comforting scent a bit like the smell of an old suitcase. Although the scent is currently not used to aid storytelling, it does give reading a paper book a weird and authentic feeling.
Paper doesn’t seem to need batteries as there is no backlight included.

Read more of this here….